They are the staple of garage sales, attics and thrift stores everywhere: the old National Geographic magazine. Someone dropped off some at our library today, mostly 1958-1961 and some mid 1960s. I pursued through them and snagged about 10 or so to look at. Oh, is there so much goodness here! I am only going to give you a taste, though. I want to see if I can disassemble the bindings so that content on the inside can be photographed better.
The bunch--mostly 1959 and 1960--with a 1968 and 1951 mixed in. You might remember that the ads were always in the beginning and the end of the magazine. We'll start with some of those.
American Telephone and Telegraph was a big advertiser as was Detroit.
Anyone remember Columbia Record Club? It was their fifth anniversary. It's not just the delivery system--music sure has changed too.
Camera companies were also big advertisers in National Geographic. Here a two page spread from Eastman Kodak Company--movie cameras and projectors, and still cameras of various degrees of difficulty. No "Instamatic" yet.
Oh, there's some nifty content I'm looking forward to showing: Early 1950s New England, St. Bernards, 1968 Afghanistan, Nixon in the Soviet Union...
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